NEW Spin Selling CD Neil Rackham Strategy Outsell Competition Closing Techniques

$20.21

NEW Spin Selling CD Neil Rackham Strategy Outsell Competition Closing Techniques

SKU: 361405051788 Category:

Description

Spin Selling CD Neil Rackham audiobook

The Best Validated Sales Method Available Today.

SPIN SELLING

Developed From Research Studies Of 35,000 Sales Calls.

Neil Rackham

3 CD’s Sealed NEW

Regular CDs Play in your Car, Home stereo and Computer (PC & MAC)

How The Method of "SITUATION • PROBLEM •

• IMPLICATION • NEED-PAYOFF" Produces

TREMENDOUS SALES.

"Essential for everyone involved in selling or managing the sales function." –Journal of Marketing Management

How do some salespeople consistently outsell their competition? Why does closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts?

SPIN SELLING has the answers. Developed from 12 years of research into thousands of sales calls, the SPIN strategy is already being used by many of the world’s top sales forces If you’re in sales-or if you manage a sales force-you need these revolutionary, easy-to-apply techniques.

With wit and authority, Neil Rackham explains why traditional sales models don’t work for large sales. He shows how conventional selling methods are doomed to fail in major sales. And he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. The methods are controversial, and they often go against the grain of conventional sales training, but the powerful evidence Rackham presents will convince and convert you.

Abridged; 3 Hours On 3 Compact Discs

READ BY BOB KALOMEER

ABOUT THE AUTHOR:

Neil Rackham is president and founder of Huthwaite, Inc. His organization researches, consults, and gives seminars for over 200 leading companies around the world including Xerox, IBM, AT&T, Kodak, and Citicorp. He is the author of over 50 articles and several books which have been translated into 11 languages.

Includes 3 CDs New Still Sealed

Audio CD’s can be played on your Home stereo, CAR stereo, Computer or Downloaded to your MP3 Player.

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